

BNET Book Brief:
"Author Michael Moe, who successfully predicted the rise of Starbucks, Google, and other superstars, gives a glance into his book, "Finding The Next Starbucks" and explains how to use the Four P's (people, product, potential, and predictability) to spot the next big stock market winners."
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"It is refreshing to any reader when the author of a book has walked the walk and talked the talk. Well, this is the case with Michael Moe's new book Finding the Next Starbucks. Michael Moe was among the very first analysts to discover the growth and magic of Starbucks Corportation."
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George Yared
George Yared, CIO Yared Investment Research.
"With a title like Finding the Next Starbucks, how could an investor look the other way? Michael Moe's book caught my attention, not to mention a couple of clicks on my Amazon account. I'm an easy target for these kinds of things, but in this case, Moe did a fine job."
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Tom Taulli
Motley Fool contributor Tom Taulli authored "The Complete M&A Handbook".
"Who wouldn't want to find the next big thing in investing? Michael Moe thinks he can help you do exactly that. Moe is a former director of global growth stock research at Merrill Lynch and the cofounder and chairman of ThinkPanmure, an investment advisory and research firm based in San Francisco. He is also an expert on the "new economy" and entrepreneurship. Moe, the author of Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow, spoke with U.S. News Assistant Managing Editor Tim Smart."
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Tim Smart
Assistant Managing Editor, U.S. News & World Report.
"As Michael Moe reports in Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow (Portfolio, Jan.), $1 invested in Starbucks stock when it went public in 1992 would today be worth $56."
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Natalie Danford
Natalie Danford, Publishers Weekly.
"This is an important book for both growth investors and entrepreneurs. Investing in growth companies can be very rewarding if done correctly, but it requires doing your homework, it's not gambling or speculating. Finding the Next Starbucks gives a systematic guideline for how to do it better. Michael has also included a collection of insights and interviews with over thirty pros who offer outstanding ideas on investing very dynamic companies."
Peter Lynch
Best-selling author and successful Wall Street stock investor whose record ranks him as one of the best stock-pickers in the world. He is currently vice chairman at Fidelity Investments.
"Michael Moe knows that great products don't make great companies without the indispensable component of human capital. In Finding the Next Starbucks, he shows how looking behind financial statements to the quality of management is the best investment strategy."
Michael Milken
Chairman of The Milken Institute
"I have known Mike Moe for many years and I can honestly say that he is one of the best stock pickers in the country. His book, Finding The Next Starbucks How to Identify and Invest in the Hot Stocks of Tomorrow, is the perfect book not only for individual investors but also for the institutional investors, who are always on the lookout for the next Starbucks or Google. Moe specializes in finding gems in the universe of small companies and small-cap stocks, where the next stars of the market emanate. Don't invest without reading this very helpful book."
Gene Marcial
Senior Writer at Business Week
"A great book. Mike Moe's experience provides you with an insight into what makes companies great."
Bill Campbell
Chairman of Intuit
"Michael Moe has combined straight talking finance with the wisdom of the ages in this must read for any investor. The book identifies market trends and investment strategies that encourage you to get rich slowly."
Tim Draper
Founder and Managing Director, Draper Fisher Jurvetson
"Keen observations and insights from the streets of entrepreneurial America. A must read for those looking for the next growth industry opportunities."
Tony Perkins
Author of the best-selling book The Internet Bubble and creator and editor-in-chief of Red Herring and the AlwaysOn network
"Great insights into the power of growth stock investing."
Jack Laporte
Senior Vice President of T. Rowe Price
"I believe that we are at the beginning of a new era of innovation and creativity as a new generation of software-as-a-service companies come of age. Moe's Finding the Next Starbucks is required reading for people interested in understanding the fundamentals."
Marc Benioff
CEO of salesforce.com
"One of the most useful and essential guides about navigating our ever shrinking and interconnected global marketplace to identify the kind of investment ideas that create wealth."
Richard Driehaus
Chairman of Driehaus Advisors